So what is a corporate event and why are they important? We at the Corporate Festival company have put together this blog to help answer those questions! A quote to remember “The way you treat your employees is the way they will treat your customers.” — Richard Branson.


Corporate events are gatherings that are sponsored by a company for its employees, clients or business partners. They come in all shapes and sizes. Company events can be large and hosted at a convention, or they can be small and intimate. Your event depends on how many people you are inviting, your relationship with these individuals and the nature of your business. Each corporate event should have a purpose that leads to a positive impact on your company culture. Now let’s explore six reasons why corporate events are so important:


Company events can be very powerful in validating employees. You can give employees awards for their performance or for how they exemplify the culture and values. Employees receiving the awards will get the recognition they deserve. Plus, they will feel like they are making an impact on the company. These awards will make your employees feel valued and important. That will do wonders for productivity in your office.


If you’ve had a great quarter or year, celebrate it! Bring in your best clients and employees for a company celebration. Everyone loves to be acknowledged for their work. Celebrating success builds a company’s culture as one that realises the effort employees put into making it happen. It allows employees to relax, have fun, and know they are valued.


Everyone wants to feel appreciated, and a company event is a great way to celebrate the successes of individual employees, teams, and the company.




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Company events can be vital for networking. Employees can meet colleagues or customers in person to make real connections. The most effective networking happens in a more relaxed environment where you already have a connection. Instead of suffering through tedious industry networking events, employees can use company events to make connections that can benefit their careers in the long run. The team that plays together, stays together! Company parties promote stronger bonds between individuals and their place of work, help broaden and deepen connections between colleagues, and provide a long-term value that lasts beyond the event, itself.




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Corporate events can also be utilised as a sales incentive. For example, if a certain sales target is reached, employees get to experience something spectacular. This is extremely effective and profitable, as the cost of the experience is covered by the sales target set. There are a variety of types of events that allow all of the above to be achieved. It could be anything from a team-building event, through to VIP hospitality experiences.


It is common sense that happy employees are productive employees, and there is no better way to keep your staff energised and motivated than by hosting a corporate event. Training sessions certainly help your employees coalesce around your company’s vision, but it is also a great time for managers and employees to learn more about each other. Most importantly, you and your executive staff can build loyalty and bond as a team by celebrating your company’s wins.


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Corporate events bring the team members closer to each other. It gives an opportunity to interact with each and know the strengths and weaknesses of the fellow members. This goes well in building up the team for the projects and tasks in hand. There’s often a gap in the workplace between leadership and employees. You can diminish this gap by providing everyone with a place outside of work to get to know each other. Team building activities help employees see their bosses as peers rather than unapproachable authorities. These relationships can work magic in the office.


Instead of being in a high-stress or formal work environment, company events allow employees to connect with their bosses on a human level. In fact, some employees look forward to company events because it’s the only time they can interact with their boss in a more casual environment.


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Employees have the opportunity to talk to new people in the company they don’t usually interact with within their normal office routine. Because employees are speaking to people in many departments, it can allow them to collaborate. This can spark creativity and new original ideas for the company they can bring back to the office Monday.


Collaborating with other people brings in fresh ideas and helps people think outside the box. When employees interact at company events, they can see things from a different point of view.


Company events also break employees from the cycle of always having to be results-driven. A staggering 75% of employees say they aren’t living up to their creative potential. That’s almost always because they feel the pressure to be productive instead of creative. Hosting a company event shows that the company cares about more than just constantly having your nose to the grindstone. It can help employees see the importance of taking a break and embracing their creative sides.


All in all, corporate events encourage a sense of a clean slate, giving staff the chance to let off some steam and return to the office with a fresh pair of eyes and a renewed motivation to keep flying the company flag! We hope that you found this blog interesting and promoted the idea of corporate events and why they are so important!


If you would like to check out our services then get in contact with us today. Our 2020 schedule is quickly filling up. If you want to dare to be different with your teams this year, give us a call. 01329 446044







The Corporate Festival Company
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The Corporate Festival Company