The Corporate Festival Company

So what is a corporate event and why are they important? We at the Corporate Festival company have put together this blog to help answer those questions! A quote to remember “The way you treat your employees is the way they will treat your customers.” — Richard Branson. Corporate events are gatherings that are sponsored by a company for its employees, clients or business partners. They come in all shapes and sizes. Company events can be large and hosted at a convention, or they can be small and intimate. Your event depends on how many people you are inviting, your relationship with these individuals and the nature of your business. Each corporate event should have a purpose that leads to a positive impact on your company culture. Now let’s explore six reasons why corporate events are so important: ValidationCompany events can be very powerful in validating employees. You can give employees awards for their performance or for how they exemplify the culture and values. Employees receiving the awards will get the recognition they deserve. Plus, they will feel like they are making an impact on the company. These awards will make your employees feel valued and important. That will do wonders for productivity in your office. If you’ve had a great quarter or year, celebrate it! Bring in your best clients and employees for a company celebration. Everyone loves to be acknowledged for their work. Celebrating success builds a company’s culture as one that realises the effort employees put into making it happen. It allows employees to relax, have fun, and know they are valued. Everyone wants to feel appreciated, and a company event is a great way to celebrate the successes of individual employees, teams, and the company.     Interaction Among EmployeesCompany events can be vital for networking. Employees can meet colleagues or customers in person to make real connections. The most effective networking happens in a more relaxed environment where you already have a connection. Instead of suffering through tedious industry networking events, employees can use company events to make connections that can benefit their careers in the long run. The team that plays together, stays together! Company parties promote stronger bonds between individuals and their place of work, help broaden and deepen connections between colleagues, and provide a long-term value that lasts beyond the event, itself.         MotivationCorporate events can also be utilised as a sales incentive. For example, if a certain sales target is reached, employees get to experience something spectacular. This is extremely effective and profitable, as the cost of the experience is covered by the sales target set. There are a variety of types of events that allow all of the above to be achieved. It could be anything from a team-building event, through to VIP hospitality experiences. SuccessesIt is common sense that happy employees are productive employees, and there is no better way to keep your staff energised and motivated than by hosting a corporate event. Training sessions certainly help your employees coalesce around your company’s vision, but it is also a great time for managers and employees to learn more about each other. Most importantly, you and your executive staff can build loyalty and bond as a team by celebrating your company’s wins.   Team BuildingCorporate events bring the team members closer to each other. It gives an opportunity to interact with each and know the strengths and weaknesses of the fellow members. This goes well in building up the team for the projects and tasks in hand. There’s often a gap in the workplace between leadership and employees. You can diminish this gap by providing everyone with a place outside of work to get to know each other. Team building activities help employees see their bosses as peers rather than unapproachable authorities. These relationships can work magic in the office. Instead of being in a high-stress or formal work environment, company events allow employees to connect with their bosses on a human level. In fact, some employees look forward to company events because it’s the only time they can interact with their boss in a more casual environment.  Improve CollaborationEmployees have the opportunity to talk to new people in the company they don’t usually interact with within their normal office routine. Because employees are speaking to people in many departments, it can allow them to collaborate. This can spark creativity and new original ideas for the company they can bring back to the office Monday. Collaborating with other people brings in fresh ideas and helps people think outside the box. When employees interact at company events, they can see things from a different point of view. Company events also break employees from the cycle of always having to be results-driven. A staggering 75% of employees say they aren’t living up to their creative potential. That’s almost always because they feel the pressure to be productive instead of creative. Hosting a company event shows that the company cares about more than just constantly having your nose to the grindstone. It can help employees see the importance of taking a break and embracing their creative sides. The Corporate Festival CompanyAll in all, corporate events encourage a sense of a clean slate, giving staff the chance to let off some steam and return to the office with a fresh pair of eyes and a renewed motivation to keep flying the company flag! We hope that you found this blog interesting and promoted the idea of corporate events and why they are so important! If you would like to check out our services then get in contact with us today. Our 2020 schedule is quickly filling up. If you want to dare to be different with your teams this year, give us a call. 01329 446044      

The Corporate Festival Company

The first word that springs to mind when talking about company ROI’s for events is engagement. It is clear by now that no matter how good a product may be or how well-known a brand is, without staff that are passionate about their role and care about company growth, achieving a positive return on investment will prove difficult. Some employers are so engrossed in financial goals that they forget about the importance of creating a positive working environment in order to achieve those goals- one which rewards hard work, keeps staff informed with results and statistics and encourages them to want to do better and grow themselves within the business. Without this how can employees be expected to maximise productivity and feel enthusiastic about their projects? In fact, it has been proven online in multiple studies that there is a significant loss in profits for companies which have less engaged employees. So why do we believe corporate events, whether that be award nights, teambuilding days, conferences or family fun days, have such an important to roll to play when it comes to ROI’s?    Corporate events are all about bringing people together and promoting a sense inclusion .Summarising the years’ work, highlighting achievements, thanking and rewarding staff for their contribution and informing them of what the company objectives are moving forward so that they feel valued as employees and that they are part of the bigger picture.   This is something we found at Oodle Car Finance’s corporate family fun day in July 2019, which we delivered in the countryside of Oxford. Their day was all about treating their staff to good food, great music, entertainment and fun activities, which was broken up with motivational speeches and acknowledgements. It was the perfect event for colleagues to talk in an environment that wasn’t their everyday office about things that are non-work related; getting to know each other better and bonding with Jean from accounts who sits a few desks down and usually only speaks to them to offer the occasional cup of tea.      We were so inspired by the sense of family within their team and how well the Director treated and appreciated his staff. Everybody there just seemed so happy (including our staff which were totally made to feel a part of their party), so it is no surprise that Oodle have continued to be successful ever since. Keeping employees well informed with ROIs and statistics is just as important when it comes to engagement and making employees feel full included . When we delivered Lucozade Ribena Suntory’s SalesFest for the first time back in 2018, they had a demotivated sales team due to the rise in sugar tax. To lift their staff morale and create a sense that they were all “in it together”, they had a day of teambuilding games and workshops, business content, awards and partying putting them in a less serious and more uplifting environment to de-stress and win back some of that motivation.         LRS specifically mentioned that their first corporate festival with us massively contributed to their increased ROI’s in a time where they could have easily lost their drive. Other events such as K-in-the-Park and RecFest, demonstrate the worth of client retention, networking and how that also contributes to an increase in ROI’s. Organising a day in the sunshine, with inspirational speakers, debates and activities encourages delegates to grow confidence in their chosen career and pick up new skills and ideas so that they can contribute in a more positive way in the workplace.   All in all, corporate events encourage a sense of a clean slate, giving staff the chance to let off some steam and return to the office with a fresh pair of eyes and a renewed motivation to keep flying the company flag! And let’s face it- a happy team, means happy customers! Our 2020 schedule is quickly filling up. If you want to dare to be different with your teams this year, give us a call. 01329 446044      

The Corporate Festival Company

As an events company that primarily works outdoors, we have the capability to cause a large amount of damage to the environment, whether that be from leaving litter at our venues, lack of recycling, noise pollution or leaving on power when it is not needed. With one of our company values being respect, we understand that we have a responsibility to ourselves, to the environment and to the general public, to ensure that we are taking steps to respect our planet, as well as our clients and suppliers, and decrease our carbon footprint to the best of our ability. So what do we do to create a recycle-based society and help prevent global warming?  We have taken inspiration from the likes of Michael Eavis and Glastonbury Festival, an event that attracts thousands of party-goers each year and has to suffer the aftermath of the event on their beloved farm. As well as being close knit with charities such as Greenpeace, who are known for exposing and confronting environmental abuse, the festival also uses compost toilets and hands out eco-friendly tent pegs, since unfortunately not every festival-goer is mindful about leaving their camping spot in the same way they found it.    These things show just how passionate Michael Eavis and his team are about environmental sustainability. And it is that passion which drove 96% of tents to be taken home in 2019, a dramatic increase from previous years. Just like Glastonbury Festival, we are hoping that if we shout about our environmental management enough, we will encourage other people to jump on the bandwagon. The element of our environmental management that we get questioned about the most, is our plastic usage. Running festivals and using catering stations and bars means that we get through cups and crockery very rapidly. To solve this problem we use the high-quality, bio-product palm leaf, for our plates and bowls, as well as wooden crockery. This is a win-win for us, because not only are these products eco-friendly, but they give that extra festival feel.    One of our suppliers Party Plastics provide us with bio-degradable plastic cups which we use with paper straws, usually two of the biggest culprits to destroying our oceans and harming all kinds of wildlife from sea turtles to birds. Whenever we inform our clients that we use these products, we receive nothing but positive response.     At each event, we delegate separate bottle bins behind the bars to prevent any glass going into the general waste. We also accrue team members to do a walk around and check the bins to see if there are any that need separating. Although we cannot force clients to increase their budget to cover the extra cost of having a recycling skip as well as a general waste skip for their event, it is something that we highly encourage. There is nothing more disheartening than looking at a full skip and knowing that over 50% of the stuff in that skip is recyclable. On the topic of waste, we regularly use Greenline Environmental, who are based in London and the South East and who transport their waste directly for reuse or recycling. Any waste that cannot be reused or recycled is sent to Energy For Waste.  We have recently joined up with OLIO, a sustainable food business that connects communities with local businesses so surplus food can be shared rather than thrown away. We need to remember that when we waste food, we’re not just wasting food, we’re wasting all of the resources that went into growing it. Leftover food also emits a lot of methane gas when it rots, which contributes massively towards global warming. OLIO is an incredible company for helping put a stop to this and we are proud to be involved with them. Luckily for us, we have a compassionate team that is absolutely passionate about doing their bit to save the planet, so environmental management is something that comes quite naturally to all of us. With most of our team consisting of vegans, vegetarians and volunteer workers, we constantly find ourselves brainstorming on how we can continue to do more for Earth’s sustainability. “How about we suggest using branded, reusable cups for our corporate events? Why don’t we collect plastics in the office into a plastic bottle, to be passed on and made into Eco bricks? Why don’t we create competitions on the de-rig days of our events, to encourage people to leave their campsite immaculate?”    These are just some of the reasons we have no fear in progressing further with our environmental management. We are excited about the fact that we are ever-learning and ever-growing and we are grateful that we can put these planet-saving policies into practise and trust our dedicated team to support us with them 100% of the way, not because they have to, but because they want to.    

The Corporate Festival Company

One of the most exciting parts about The Corporate Festival Company recently joining the Eventist Group, is our partnership with Tapenade, previous winner of the Event Caterer of the year award. Tapenade has spent over nineteen years providing events with exquisite menus and unforgettable food, building up an unbeatable reputation as a high-quality and versatile supplier with the ability to please all audiences, regardless of the size of the event! One of the reasons Tapenade has been so successful, winning over clients such as Lush, Sony, M&S, Sky Media and more, is due to the fact they are constantly mixing up new and innovative ideas, striving for perfection and the consistent satisfaction of their clients. Last week, to kick off our bidding season in January and get well-prepared for the summer of events ahead of us, we had our first food tasting for an exclusive client up at our new head office.  We were extremely impressed with the versatility of their menu, which could be adapted and suited for any style of service, whether that be formal, sit down fine-dining or more of a casual street food style. Here were some of our favourites that also covered off every dietary requirement out there!   Sample Platter MenuWe kicked things off with a sample sharing platter, displaying a wide selection of nibbles to include grilled courgettes, chorizo, carrot and cumin pancakes, homemade hummus and tzatziki to dip flavoured warm breads into. There were marinated olives, baby gherkins, quinoa salads and don’t get me started on the potato gratin (we haven’t stopped thinking about it since we left).This platter screams a summer event when it’s roasting hot, you’re having a few drinks and just fancy having a little pick to keep you going. It’s colourful, fresh, and healthy but fulfilling and you can have as little or as much as you like.    Viality StandI’ve never fully understood why people put fruit in a salad; for me it’s like putting pineapple on a pizza or raisins in chocolate- just out of place on so many levels. I have to say in this instance however, I was proven wrong. The sweetness from the pomegranate in two of the vitality dishes balanced out beautifully with the saltiness of the feta and gave the kale and extra little something to make the flavour pop. Tapenade have quintessentially made healthy eating exciting in a festival environment, with so many different elements combined in their dishes from nutritious seeds and fruit, veg and glistening dressings, that even the biggest carb-lover would enjoy them!     Point and FlatFall apart, melt-in-your-mouth, delicious British brisket, served in a London bun with either pickled red cabbage, Smokey chipotle or ancient Shrewsbury sauce (the Shrewsbury was our personal favourite). Switching up a standard roll with the bun and a burger with the brisket adds something special to the point and flat; something a with a bit more class and finesse. The Moving Mountain burger, an absolute favourite amongst vegans and veggies everywhere, is on the cards for the non-meat eaters and, as usual, it did not disappoint.  NachosNachos are obviously not a main meal, but we couldn’t not write about Tapenade’s nachos because they were just so delicious. They cut the crisps, which are made from tortilla, into large pieces which are somehow soft but crispy at the same time when you bite into them. The guacamole on top is creamy and the salsa tastes fresh. These nachos really put standard supermarkets nachos and dip to shame.    The Paella StationOne of the best-known dishes in Spanish cuisine. Go for a classic chicken and chorizo or a vegan version loaded up with colourful veg (halloumi can also be added for the vegetarians). All versions served with crusty bread, butter and fresh lemon to squeeze on top.    Fish 'n' ChipsThe Great British favourite – freshly battered on the day cod, skin on fries and mushy peas, with salt, vinegar and tartare sauce to taste. For the vegans and vegetarians out there the chefs have created their own unique way of re-creating the fish element of the dish- one I’ve never preciously come across in all my years of a vegetarian. Tofu is wrapped with seaweed to withhold that fishy, salty flavour, before being deep fried in vegan ale to be cooked to perfection. Something refreshing was that unlike most fish and chip stores, the food wasn’t overly oily or stodgy, so it doesn’t sit in your stomach and bloat you out for hours to come.     Pie StackWho doesn’t love a pie? I think it would be fair to say that these taste tantalising pies melted in my mouth and were the best we’ve seen on the market. I’ve never personally sampled a cauliflower and leek combo in a pie before, but it is definitely something I’ll be trying at home. The pastry was perfectly flaky and crisp, the filling warm and creamy and top it off, they are served as adorable mini pies to make them easier to delve into in a standing environment. For the meat-eaters a British steak and meantime pale ale pie is the option. Both come with smoky potato mash and peas. It doesn’t get more British than that!    As well as the paella and British classics, we also tried some delicious Mexican and Asian cuisine, with Tapenade’s personal spin thrown into each dish. The street food options are served in eco-friendly packaging with wooden forks, ensuring that the brand are minimizing their carbon footprint in an industry which has the potential to cause a lot of damage to the environment. Thank you team Tapenade, not only was this a really enjoyable afternoon, but you really provided us with a lot of insight into how to deliver high-class street food professionally prepped in a festival arena!    Tapenade cater for everyone from corporates and private parties to weddings, international air shows and global events and they are more than willing to adapt the menu and service style to make it exactly as their clients envision. To see more of what they do, see their menu or get a quote for your upcoming event, please take a look at their website: http://www.tapenade.co.uk/   

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The Corporate Festival Company

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The Corporate Festival Company